The company
Inside ZhuLiAI
We're a small AI engineering studio based in Zaltbommel. We've been building AI agents since 2022 — before the term became a marketing phrase — and we're careful about what we take on.
What we do and how we think about it
ZhuLiAI B.V. was founded in 2022 by a team with backgrounds in software engineering and operations consulting. The original question was simple: why are businesses spending so much time on structured, repeatable work that a well-designed system could handle?
The answer, it turned out, was that most "automation" tools required either heavy configuration or constant maintenance — or both. They were sold as plug-and-play but required an engineer to babysit them. We started building differently: by mapping the real process first, designing the agent logic second, and only writing code once the logic had been reviewed and signed off.
We're not a platform company. We don't resell software licenses or wrap existing chatbot builders with a new interface. Each agent we build is a custom piece of software designed around a specific workflow. That's slower and more expensive per project than buying a SaaS subscription — and for the right use case, it works substantially better.
We keep the team small deliberately. At three to five people, we can be fully across every active engagement. We turn down projects when we're at capacity, and we don't start building before we're confident the scope is right.
We're based on the Waalkade in Zaltbommel. We work primarily with companies in the Netherlands and broader EU, though the nature of this work means we often collaborate with clients entirely remotely.
The people